Web 2011 Conference at Penn State

KRISTINA HALVORSON is the CEO and Founder of Brain Traffic's, http://www.braintraffic.com/, a content strategy consultancy. She is the author of Content Strategy for the Web, a book that’s being called “the most important thing to happen to user experience design in years” (Peter Morville, Ambient Findability, Information Architecture for the World Wide Web).
Kristina is widely recognized as the industry’s leading advocate for content strategy. In 2009, she curated the first Content Strategy Consortium to facilitate a national dialogue about this emerging discipline. In 2010, she delivered the keynote address at the world’s first Content Strategy Summit in Paris, France. Kristina has also been a featured speaker at Web 2.0 Expo, SXSW Interactive, An Event Apart, UX Week, User Interface Conference, Voices That Matter, IA Summit, Future of Web Apps, Future of Web Design, and the Online Marketing Summit.
When she’s not running around talking about content strategy, Kristina can be found chasing after her two children in St. Paul, Minnesota.

SCOTT THOMAS, who goes by the moniker SimpleScott, lives by the idea that the simplest solution is the best one. Whether he's building a website or singing emails operatically the motivation is always "less is more." Back when SimpleScott had free time he could be found at a letterpress fashioning original prints and collaborating with fellow members of the design collective, The Post Family.
All that, and his dream of rationalizing the irrational theory of the golden ratio, came to a halt when he became the Design Director for the Obama Campaign. Soon enough, SimpleScott found himself redesigning WhiteHouse.gov and trying to impress politicos with his Lincoln-like beard.
When the historic election ended he felt he should somehow record his experience. Two years later he self-published Designing Obama, a chronicle on the role of art and design in the political realm. We are all patiently awaiting Obamaʼs rave review.
SimpleScott plans to continue working on creative projects that might just one day change the world. (Cue music)