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7:00am

Breakfast

8:00am

Keynote: Kristina Halvorson
    Monday June 13, 2011 8:00am - 9:15am @ Presidents Hall (The Penn Stater Hotel, 215 Innovation Boulevard, State College, PA 16803-6603)
    KRISTINA HALVORSON is the CEO and Founder of Brain Traffic's, http://www.braintraffic.com/, a content strategy consultancy. She is the author of Content Strategy for the Web, a book that’s being called “the most important thing to happen to user experience design in years” (Peter Morville, Ambient Findability, Information Architecture for the World Wide Web).
    Kristina is widely recognized as the industry’s leading advocate for content strategy. In 2009, she curated the first Content Strategy Consortium to facilitate a national dialogue about this emerging discipline. In 2010, she delivered the keynote address at the world’s first Content Strategy Summit in Paris, France. Kristina has also been a featured speaker at Web 2.0 Expo, SXSW Interactive, An Event Apart, UX Week, User Interface Conference, Voices That Matter, IA Summit, Future of Web Apps, Future of Web Design, and the Online Marketing Summit.
    When she’s not running around talking about content strategy, Kristina can be found chasing after her two children in St. Paul, Minnesota.
    Evaluation
    Type Keynote


9:15am

Book Signing: Kristina Halvorson

9:15am

Poster Session
    Monday June 13, 2011 9:15am - 10:00am @ Break Area (Second Floor)
    Posters (second floor break area):
    "Photo Friday": A Case Study in User-Generated Content
    Lori Packer
    A Team Approach to a Multi-Campus Web Redesign
    Jacqueline Ritzko, Margaret L. Signorella
    Heard at "a Conversation on Support"
    Mary Jane Drake, Deb Metzel, Kevin Morgan
    Is Your Website Accessible?
    Binky Lush, Christian Vinten-Johansen, Karen Schwentner
    ITS Interactive Video Services
    Randy Kibe
    Join the Penn State Chapter of the Social Media Club
    Cynde Fleagle
    Usability Testing of the Penn State University Libraries Website Redesign
    Andrew Calvin, Robert Tolliver, Megan Folmar, Bonnie Imler, Patricia Hswe, Eric Novotny, Alice Whiteside
    WebLion Hosting
    Michael Mulich
    Type Poster


10:00am

Web Accessibility at Penn State: Challenge and Response
    Monday June 13, 2011 10:00am - 10:50am @ Room 108
    Achieving accessibility of the Penn State web is an urgent task. So, what does a web ecosystem consisting of fully accessible resources and services look like? Some possible solutions will surprise you. This presentation hopes to spark self-organization and collaboration within our web community to: * keep up with the fast-changing regulatory landscape * understand why king content is killing us * design the processes and services Penn State will need to support an accessible, enterprise-scale web * explore new work roles and required skills * why mobility is a crucial component of access Let's rekindle the conversation around this vital and human topic.
    Evaluation
    Type Accessibility


10:00am

Give Your Content Legs and Run With It
    Monday June 13, 2011 10:00am - 10:50am @ Room 206
    Congratulations, you have a website and it is full of content. But... what are you (the human!) doing on the back-end to make sure that visitors are finding the info they came for? Happy Visitors = Happy You. Reacting to your visitors needs, or even better, being proactive will go a long way in enhancing a visitor’s experience with your website. This session will teach you to do just that, helping you think beyond “write it and leave it” by showing you how to transform what’s generally static into long lasting social and interactive content. Let’s redefine what it means to publish content, rethink where it gets published, and rework existing content to meet your visitor’s needs.
    PRESENTATION SLIDES: http://www.slideshare.net/nickdenardis/give-your-content-legs-and-run-with-it-psuweb11
    Evaluation
    Type Content


10:00am

Increasing Website Usability (With or Without a Redesign)
    Monday June 13, 2011 10:00am - 10:50am @ Room 106
    What comes to mind when someone mentions Website usability? Most think of design, layout, and
    maybe even information architecture. Many do not even think about the way content is written.
    The truth is that content is why people visit our websites. Most site visitors won’t sift through dense
    paragraphs full of bloated text in order to find the information needed.

    Creating great Web content can boost an ailing site just as poor content can tarnish a new site redesign.
    Whether an institution has the ability to undertake a complete website redesign or not, editing
    the content found within the site can increase the site’s usability as well as create a positive user
    experience.

    Content revision may not solve all usability issues of a site, but it may be a good place to start for those
    institutions that are unable to address all three areas of usability: content, information architecture, and
    design. All three of these must be in harmony for the greatest usability.


    Evaluation
    Type Design


10:00am

A Little Birdie Told Me - What the H1N1...
    Monday June 13, 2011 10:00am - 10:50am @ Room 207
     
    A Little Birdie Told Me - What the H1N1 Outbreak Taught Us About Using Twitter
    Traditional media scholar Michael Skoler recently said, "Today, people expect to share information, not be fed it. They expect to be listened to when they have knowledge and raise questions. They want news that connects with their lives and interests. They want control over their information. And they want connection – they give their trust to those they engage with – people who talk with them, listen and maintain a relationship." Though Skoler was talking about traditional media, the principles of engagement apply to social media as well. We all know that we have to have conversations with our audiences and more importantly listen, but why is this approach so important? Do folks actually listen to what we have to say when we tweet? What do they do with that information? After studying Twitter interaction surrounding the H1N1 outbreak in 2009, prevalent themes (reasons people Tweet) were identified. How information about the virus was shared, reshared, and modified - as well as how individuals acted on that information - was eye opening. This research has concrete implications for how we use Twitter in an university environment, and how we integrate it into our communication plans.
    Evaluation
    Type Marketing


10:00am

Federated Collaboration
    Monday June 13, 2011 10:00am - 10:50am @ Room 107
    Level:  Intermediate/Advanced
    Federated applications are becoming increasingly ubiquitous on the Internet. Currently, Penn State supports federation via Shibboleth software and the InCommon Federation. This works well among federation members, but may leave out some of our colleagues at non-federation institutions. Incorporating social identities (e.g. Facebook, Twitter, Google, Yahoo!) into federated applications allows more wide-spread use, enabling collaboration with institutions that don't participate in InCommon. Some of these social media providers support several authentication protocols, either natively or through a proxy service. This presentation will focus on how you, as a website administrator, could open up your site to allow for third-party identity providers. Shibboleth/SAML, OAuth and OpenID protocols will be explained. Examples of software that lend themselves well to federated collaborations will be discussed, for example Drupal and Confluence. Federated user-managed groups will also be introduced. At Penn State, we provide the ability for users to create their own groups, which then can be used for authorization determinations by applications that support LDAP groups. Federated groups take this idea a step further, allowing a Penn State user to add a collaborator from another institution to a group. Membership in this group can be used to allow access to local resources.
    Prerequisite knowledge:  Familiarity with federated authentication techniques, Shibboleth, OpenID and OAuth.
    Familiarity with Shibboleth Service Provider setup a plus.
    Familiarity with authorization determinations via LDAP groups a plus.
    Audience will gain:  Understanding of Virtual Organizations, Collaborative Organizations. Understanding of how to leverage ET's Shibboleth Open Identity Providers to enable federating your own applications. Knowledge of Federated User Managed Groups and how to leverage these in your LDAP enabled applications.
    Evaluation
    Type TechMasters and Applications


10:00am

HTML5 Design (Workshop)

11:00am

Practical Accessibility Testing
    Monday June 13, 2011 11:00am - 11:50am @ Room 206
    How do you know if your web site is accessible? Can automated testing tools help? Glenda Sims will share gems from her 10+ years of experience testing sites for accessibility. Equip yourself with free and powerful testing tools. Learn how to turn it up a notch when you need to monitor accessibility across a vast enterprise. See some of the very latest testing tools that will help you evaluate color contrast, dynamic content and WAI-ARIA compliance
    Level:  Intermediate - Assumes basic knowledge of topic and some experience
    Prerequisite knowledge:  Basic HTML, CSS, JavaScript General awareness of Web Accessibility
    How to test for accessibility with free tools. How to monitor accessibility using enterprise level tools (not free). Resources for staying up to date with accessibility testing requirements.
    Evaluation
    Type Accessibility


11:00am

The Reluctant Web Manager
    Monday June 13, 2011 11:00am - 11:50am @ Room 107
    With more and more web sites coming online every day, staff members are sometimes tasked with supporting those sites without the benefit of a background in IT. Content management systems have helped, but there are still a lot of people who are thrust into this position without the preferred experience. What is the baseline of skills, training and resources you should have if you haven't worked in IT for the past 10 years and find yourself with a vital role in maintaining your team's web site? This session will attempt to answer that question by introducing (or reviewing) concepts and providing resources for continued growth beyond this session. It will encourage participants to ask questions that they may have been unwilling to ask in the past. Some of possible topics include: * The core technologies (html, css and javascript) * Web standards and accessibility * Image and file management * Server-side technologies * Writing for the web * User Testing Perhaps: * Basic web server administration * Version control Discussion and audience participation is encouraged.
    Level:  Introductory - Assumes no prior knowledge of topic
    Prerequisite knowledge:  Basic understanding of web technologies. It's helpful if participants are responsible for at least a portion of a web site, but not necessary.
    Audience will gain:  Users will gain a better understanding of the skills they should have to effectively manage a web site and will leave with resources to help them build those skills.
    Evaluation
    Type Content


11:00am

What the heck is a QR code and can I use it?
    Monday June 13, 2011 11:00am - 11:50am @ Room 106
    QR codes are popping up everywhere! QR Codes have a tremendous amount of potential for higher education because you can send all kinds of information to a users smartphone or handheld device in seconds. A QR code can link almost anything such as a URL, a video, coupons, your Facebook page, and and more! They are an easy way to give more information about your department or service. In this session we will: • Learn a basic explanation of QR code • Learn how to create a QR code • Discuss effective uses of QR codes within Higher Education • Discuss how to educate your customers on how to use QR codes
    Level:  Introductory - Assumes no prior knowledge of topic
    Prerequisite knowledge:  For participation the audience will want to have a smartphone or handheld device with a QR code or bar code reader app installed.
    Audience will gain: Audience will gain a better understanding of what QR codes are and how they can use them in their department or unit.
    PRESENTATION SLIDES: http://www.slideshare.net/cyndef/what-the-heck-are-qr-codes-and-can-i-use-it
    Evaluation
    Type Marketing


11:00am

Getting Started with IPv6 for Webmasters
    Monday June 13, 2011 11:00am - 11:50am @ Room 108
    Derek Morr
    Ready or not, IPv6 is here. IPv6, the next-generation Internet protocol, is an important technology to ensure Penn State remains competitive in the global market. Penn State is deploying IPv6, and web developers need to add IPv6 support to their web sites and applications. This session will provide an overview of IPv6 basics and how system administrators can easily enable IPv6 on their systems.
    Level:  Intermediate
    Booklist: Several good IPv6 books are available for free in the University Libraries' Safari system. These include:
    Deploying IPv6 Networks_ by Ciprian Popoviciu, Eric Levy-Abegnoli, Patrick Grossetete. (Cisco Press, 2006)
    Understanding IPv6_ by Joseph Davies (Microsoft Press, 2008)
    IPv6 Security_ by Scott Hogg, Eric Vyncke (Cisco Press, 2008)
    IPv6 Essentials_ by Silvia Hagen (O'Reilly Media, 2006)
    Evaluation
    Type TechMasters and Applications


11:00am

Work in the Cloud

11:50am

Lunch

1:00pm

Accessibility is for Everyone
    Monday June 13, 2011 1:00pm - 1:50pm @ Room 206
    According to a recent CDC survey, about 1 in 13 children are being diagnosed with ADHD. The number of children diagnosed with sensory processing disorder is 5-10%, with the actually number of people affected estimated somewhere between 12-30% of the population. When you factor in special needs, the effects of aging, different learning styles, and the desire to have more options for content, Web Accessibility is not just for the 2% of the population with severe hearing impairments or the 0.3% who are legally blind. It's about providing as much access to our content in as many ways as possible. As a land-grant institution, Penn State has a strong commitment to making its programs and resources accessible. In this session, we'd like to discuss why making your content accessible benefits everyone, and share some best practices and experiences in accessibility.
    Evaluation
    Type Accessibility


1:00pm

What We Think Doesn’t Matter: Usability Testing...
    Monday June 13, 2011 1:00pm - 1:50pm @ Room 207
     
    What We Think Doesn’t Matter: Usability Testing and the World Campus Website Redesign
    Penn State World Campus will launch a full site redesign in July 2011. As part of our development process, we’ve incorporated a wide range of user feedback and usability testing at every stage in the process. This presentation will step through each phase of development -- research, planning, information architecture, design, production, beta-testing, and launch -- focusing specifically on the user-based research conducted at each stage. We’ll discuss a wide range of usability testing, from an extensive, statistically valid test with 100 users that was conducted on the current World Campus site, to a series of smaller, faster tests that were conducted using various (affordable) online usability platforms. We’ll also get down to the nitty gritty of exactly how our results were interpreted by sharing screenshots and specific navigation items and images, and discussing exactly how these final results were influenced by our usability test results.
    Level:  Introductory - Assumes no prior knowledge of topic
    Prerequisite knowledge:  None
    Audience will gain:  Users will gain a greater understanding usability testing and the manner in which results can be applied to specific images, navigation items, and websites, as well as a feel for the range of affordable usability testing resources that are available.
    Evaluation
    Type Design


1:00pm

Sound the Alarm: Crisis Communication...
    Monday June 13, 2011 1:00pm - 1:50pm @ Room 108

     
    Sound the Alarm: Preparing (& Surviving) Web-Based Crisis Communications Strategy
    We all have it: the binder/folder/stapled sheaf of papers that sits in the bottom of a drawer, hopefully never to be used. It’s your university’s crisis communication plan … but is it a plan worth having? In a media-rich environment, user expectations of how we communicate via the Web around campus crises have evolved yet our plans have not always evolved with them. Consideration must be given to developing a solid strategy to drive the tools, workflows, messages and, ultimately, a tactic-rich communication plan that will see your university safely and successfully through an emergency situation – and beyond.
     
    Evaluation
    Type Marketing


1:00pm

The Benefits of LTI and its Use at Penn State
    Monday June 13, 2011 1:00pm - 1:50pm @ Room 208
    IMS Learning Tools Interoperability (LTI) v1.0 provides a single framework or standard way of integrating rich learning applications—in LTI called Tools—with platforms like learning management systems, portals, or other systems from which applications can be launched. Being standards based, LTI enabled web application provide a future proof means of integration. This talk will provide an overview of LTI and highlight the benefits of using LTI to integrate web applications in a seamless manner. This talk will also include a demonstration of existing LTI integrations at Penn State.
    Level:  Introductory - Assumes no prior knowledge of topic
    Prerequisite knowledge:   A basic understanding of what a web application is. What a form is. 
    Audience will gain: a high level understanding of what LTI is, how it is being used at Penn State to integrate learning tools, and the resources to enable their applications and/or develop applications that leverage this new standard.
    Evaluation
    Type TechMasters and Applications


1:00pm

Wordpress 3.0 for the Sake of your Sanity (Workshop)
    Monday June 13, 2011 1:00pm - 2:50pm @ Room 107
    WordPress is absolutely coming into its own as a content management system capable of tremendous customization and traffic...with the right tools and tweaks. It's being used more and more in higher ed and is proving to be a life saver for personnel challenged, budget challenged, and technically challenged campuses. Can WordPress rescue you from static and homegrown "solutions"? This workshop will cover successes and failures; level of acceptance on campus; and training. Handouts will include key plugins and customizations.
    Level: Introductory - Assumes no prior knowledge of topic
    Prerequisite knowledge: Interest in WordPress. Previous interaction useful.
    Audience will gain: Attendees will have a better understanding of the value of WordPress in various publishing situations, available plugins, and customizations.
    PRESENTATION SLIDES: http://www.slideshare.net/smkeith/wordpress-3x-for-the-sake-of-your-sanity
     
    Evaluation
    Type Content, Workshop


1:00pm

The War Room: Guiding Management Principles by Genghis Khan, Attila the Hun, and Sun Tzu. (Workshop)
    Monday June 13, 2011 1:00pm - 2:50pm @ Room 106
    The War Room is the command center where all major decisions are made. Every institution has one, and how decisions are made in the war room affect the institution’s future. Learn how war room principles can be influenced by some of the worlds strongest military leaders: Sun Tzu, Attila the Hun, and Genghis Khan. Even if you do not have direct communications to the war room, learn how you can influence decisions and make sure informed decisions are achieved. If you have any sort of management background, duties, or general interest, this workshop session will wrap up key guiding principles of these great leaders into one cohesive package and expand your management skills.
    Evaluation
    Type On The Edge, Workshop


2:00pm

Shifting Landscapes
    Monday June 13, 2011 2:00pm - 2:50pm @ Room 206
    Users experience your website from many different viewpoints and using many different technologies -- large high-resolution monitors, iPads, iPhones, Androids, Blackberries, older laptops and handhelds; the list goes on. And then we have users who make adjustments such as dramatically narrowing their browser windows to accommodate lots open windows in their work space... We can design for an optimal viewing experience by using standards-based technologies that are more flexible and adaptive to the media that renders them. Using fluid grids, media queries, and flexible images, you can create a far more responsive web design -- no matter what the technology or user preference.
    Level:  Introductory - Assumes no prior knowledge of topic
    Prerequisite knowledge:  Some knowledge of CSS
    Attendees will come away with: Standards based solution to making your website deliver your content agnostically.
    Evaluation
    Type Design


2:00pm

Terrific Teaching Technology Tales...
    Monday June 13, 2011 2:00pm - 2:50pm @ Room 108
     
    Terrific Teaching Technology Tales: Telling the Story of Educational Technology at Penn State.
    The Daily Buzz is a unique part of the news section of the Teaching and Learning with Technology (TLT) Web site. More features than hard news, the Daily Buzz serves two purposes. It puts new content on the TLT site on a daily basis, which is important as it gives people a reason to visit the site more often. It also reviews educational technology at Penn State via feature stories that look at how technology enhances teaching, how interesting technology is being used by faculty at Penn State, what new innovations are happening and in the pipeline, and more. Using a variety of formats from written word to podcasts to videos, the story of Nittany Lion-style educational technology is told. It is people-focused as opposed to technology-focused, not zeroing in on the tools but instead how they are used in teaching and learning. The focus on faculty and staff makes the Daily Buzz a valuable marketing tool for TLT services to the Penn State community. This presentation will look at some recent examples of Daily Buzz stories; how they are produced; the various technology tools used such as GarageBand, Flip camera, and Google Docs; and what they demonstrate about the state of educational technology at Penn State.
    Level:  Introductory - Assumes no prior knowledge of topic
    Prerequisite knowledge:  No experience or prior knowledge is necessary.
    Audience will gain:  Attendees will learn how to create fresh content for their Web site and how feature stories on their Web site can help market your organization.
    Evaluation
    Type Marketing


2:00pm

Accessibility and Adobe: Making your content available to all (Workshop)
    Monday June 13, 2011 2:00pm - 3:50pm @ Room 207
    Accessibility is more than just a requirement based on mandates, it's the right thing to do. Adobe has worked diligently to ensure that the content you create and provide with Adobe tools is truly accessible to others. In this session, you will be introduced to an overview of the ways that you can make your content available to all. We will cover:

    • Accessibility in Acrobat



    • Making HTML accessible with Dreamweaver



    • Creating Flash projects that are accessible



    • Using the features in Adobe Connect to enhance accessibility


    If you remember that accessibility is a process, then this session will get you on your way and provide you the basic information you will need to create content to meet the needs of your entire audience.
    Evaluation
    Type Accessibility, Workshop


2:00pm

Beginning Module Development with Drupal 7 (Workshop)
    Monday June 13, 2011 2:00pm - 3:50pm @ Room 208
    The newly released Drupal 7 gives developers even more powerful tools to customize their website content and create interactive web applications. This workshop will walk attendees through the process of creating a basic Drupal module, including creating custom content types, new menu items, and content blocks. Attendees will also learn about accepting user data with forms and AJAX. At the end of the workshop, attendees will have created a basic functioning Drupal module.
    Level: Intermediate - Assumes basic knowledge of topic and some experience
    Prerequisite knowledge:  Attendees should have knowledge of PHP and basic programming techniques. Experience with databases is helpful, but not necessary. No knowledge of Drupal programming is necessary.
    Audience will gain: Attendees will learn how create Drupal modules, including the most commonly used functions in the core API.
    Evaluation
    Type TechMasters and Applications, Workshop


3:00pm

Bridging the Real and Virtual Worlds...
    Monday June 13, 2011 3:00pm - 3:50pm @ Room 108
     
    Bridging the Real and Virtual Worlds: The Next Evolution of Social and Mobile Marketing
    When we talk about integrated marketing, that needs to mean more than making sure our Twitter, Facebook and website are in strategic alignment. Our web marketing has to align off-screen as well as it does on-screen. The world is increasingly becoming hypertext, rich with multiple layers of meaning and context. From Foursquare decals to chalked messages to "follow us on Facebook" to event-specific hashtags, we are surrounded by calls to link our real-life activities to their online complements. In our role as web communicators, how can we do this well in a way that serves both our needs and the needs of our audiences? Whether we're talking about geosocial/location-based services, viewbooks, flyers or tweetups, there is a large number of platforms where this is becoming increasingly relevant. How can we activate the ambient intimacy and latent connectivity around us to engage our audiences with relevant experiences and content? How can we bridge online community with off-line community? In this session, we will explore these principles as well as several concrete ideas for how to put them into action.
    Intermediate - Assumes basic knowledge of topic and some experience Basic knowledge and awareness of social media services like Twitter and geosocial services like Foursquare. Some level of marketing experience/expertise.  Attendees will come away with ideas for better using technologies such as social networks, geosocial services and QR codes to effectively and contextually market to a mobile audience, as well as advice on integrated online and offline marketing materials/experiences.
    PRESENTATION SLIDES: http://www.slideshare.net/radiofreegeorgy/bridging-the-real-and-virtual-worlds-the-next-evolution-of-social-and-mobile-marketing
     
    Evaluation
    Type Content


3:00pm

Web Accessibility at Penn State: Challenge and Response
    Monday June 13, 2011 3:00pm - 3:50pm @ Room 206
    Achieving accessibility of the Penn State web is an urgent task. So, what does a web ecosystem consisting of fully accessible resources and services look like? Some possible solutions will surprise you. This presentation hopes to spark self-organization and collaboration within our web community to: * keep up with the fast-changing regulatory landscape * understand why king content is killing us * design the processes and services Penn State will need to support an accessible, enterprise-scale web * explore new work roles and required skills * why mobility is a crucial component of access Let's rekindle the conversation around this vital and human topic.
    Evaluation
    Type Design


3:00pm

Developing a Design Standards Library
    Monday June 13, 2011 3:00pm - 3:50pm @ Room 107
    If you take a look at different unit websites across the University, you will find a lot of excellent designs, but very little consistency between sites. If you removed the mandated Penn State logo you may not realize these sites were part of the same University at all. What if designers had a simple set of standards at there disposal to work with when beginning a new design? What if those standards were coupled with a library of resources that assisted designers and developers in implementing their designs more rapidly? This talk looks at how creating a design standards library can help designers and developers rapidly implement unique websites that maintain a consistent look and behavior with the larger organization, using several corporate sites and weblion partner sites as examples.
    Level:  Introductory - Assumes no prior knowledge of topic
    Prerequisite knowledge: No experience or prior knowledge is neccessary.
    Attendees will better understand what a design library is and how the use of such a library combined with a set of standards could benefit Penn State's web community by increasing the consistency and speed of designs.
    Evaluation
    Type Marketing


3:00pm

Media Authoring in the Cloud
    Monday June 13, 2011 3:00pm - 3:50pm @ Room 106
    There are a variety of web-based platforms currently available that enable the authoring of rich media entirely within the web browser, including Kaltura, the Aviary suite, and Xtranormal. These tools enable students to express themselves creatively, wherever they want to work, without the need for expensive software, and with the security that comes from their data being stored in the cloud. In this presentation, we will discuss the pro's and con's of these tools, and take an in-depth look at Penn State's Kaltura implementation. We will also engage the audience in helping to envision how these tools can be used at Penn State.
    Level:  Intermediate - Assumes basic knowledge of topic and some experience
    Prerequisite knowledge:  Basic web design and/or multimedia authoring.
    Awareness of several of the most popular web-based media authoring tools, particularly those that are available for them to use at Penn State, as well as basic knowledge on the use of these tools for teaching and learning or departmental use.
    Evaluation
    Type On The Edge


5:00pm

Picnic at Tussey Mountain Lodge
    Monday June 13, 2011 5:00pm - 9:00pm @ Tussey Mountain Lodge and Deck (301 Bear Meadow Road, Boalsburg, PA 16827)
     
    Note: You must have preregistered in order to attend.
    On Monday evening, June 13 we'll be holding a barbecue picnic at the Tussey Mountain Lodge sponsored by Adobe and the Web Conference.

    When the sessions and workshops are over on Monday, you'll have just over an hour to get into your picnic clothes and either take the transportation provided from and back to the conference hotel(s) or meet us there. A lovely picnic will be provided in the lodge with additional seating outside on the covered deck.
    You will be able to either pay as you go or purchase a wristband to ride go karts, play par 3 golf, or get your X-Games on and use the outdoor skate park. The batting cages will only be available on a pay as you go basis.

    The lodge bar will be in operation if you wish to purchase a beverage or two.

    You will be asked to indicate whether or not you intend to go during the registration process. This is so that we may have the appropriate amount of food available.
    Type Picnic Excursion


 
 

7:00am

Breakfast

8:00am

Keynote: Scott Thomas
    Tuesday June 14, 2011 8:00am - 9:15am @ Presidents Hall (The Penn Stater Hotel, 215 Innovation Boulevard, State College, PA 16803-6603)
    SCOTT THOMAS, who goes by the moniker SimpleScott, lives by the idea that the simplest solution is the best one. Whether he's building a website or singing emails operatically the motivation is always "less is more." Back when SimpleScott had free time he could be found at a letterpress fashioning original prints and collaborating with fellow members of the design collective, The Post Family.
    All that, and his dream of rationalizing the irrational theory of the golden ratio, came to a halt when he became the Design Director for the Obama Campaign. Soon enough, SimpleScott found himself redesigning WhiteHouse.gov and trying to impress politicos with his Lincoln-like beard.
    When the historic election ended he felt he should somehow record his experience. Two years later he self-published Designing Obama, a chronicle on the role of art and design in the political realm. We are all patiently awaiting Obamaʼs rave review.
    SimpleScott plans to continue working on creative projects that might just one day change the world. (Cue music)
    Evaluation
    Type Keynote


9:15am

Book Signing: Scott Thomas
    Tuesday June 14, 2011 9:15am - 10:00am @ Registration Desk
     
    Book Signing: (Location TBD)

    Designing Obama
    Scott Thomas (author)
    Posters: (Located in the Second Floor Break Area)

    Poster proposals are still being accepted. Please check back for the complete list of posters closer to the time of the conference.
    Type Book Signing


9:15am

Poster Session
    Tuesday June 14, 2011 9:15am - 10:00am @ Break Area (Second Floor)
    Posters (second floor break area):
    "Photo Friday": A Case Study in User-Generated Content
    Lori Packer
    A Team Approach to a Multi-Campus Web Redesign
    Jacqueline Ritzko, Margaret L. Signorella
    Heard at "a Conversation on Support"
    Mary Jane Drake, Deb Metzel, Kevin Morgan
    Is Your Website Accessible?
    Binky Lush, Christian Vinten-Johansen, Karen Schwentner
    ITS Interactive Video Services
    Randy Kibe
    Join the Penn State Chapter of the Social Media Club
    Cynde Fleagle
    Usability Testing of the Penn State University Libraries Website Redesign
    Andrew Calvin, Robert Tolliver, Megan Folmar, Bonnie Imler, Patricia Hswe, Eric Novotny, Alice Whiteside
    WebLion Hosting
    Michael Mulich
    Type Poster


10:00am

Experiencing and Evaluating the web through JAWS Screen Reader
    Tuesday June 14, 2011 10:00am - 10:50am @ Room 206
    Have you been hearing a lot about accessibility in the educational environment but aren't sure what you should do? Would you like to be able to place yourself in the shoes of someone who uses assistive technology to navigate your web content? We are going to provide you with the opportunity to experience the web as an everyday user of assistive technologies experiences it. You will see an expert JAWS user navigate familiar and unfamiliar web-pages.

    Following the user experience demonstration, there will be a demonstration of how JAWS can be used to evaluate web pages for accessibility. These demonstrations will help bring awareness and understanding to some of the most important elements of an accessible web experience so that we can work towards a more universal design.
    Evaluation
    Type Accessibility


10:00am

Give Your Content Legs and Run With It
    Tuesday June 14, 2011 10:00am - 10:50am @ Room 108
    Congratulations, you have a website and it is full of content. But... what are you (the human!) doing on the back-end to make sure that visitors are finding the info they came for? Happy Visitors = Happy You. Reacting to your visitors needs, or even better, being proactive will go a long way in enhancing a visitor’s experience with your website. This session will teach you to do just that, helping you think beyond “write it and leave it” by showing you how to transform what’s generally static into long lasting social and interactive content. Let’s redefine what it means to publish content, rethink where it gets published, and rework existing content to meet your visitor’s needs.
    PRESENTATION SLIDES: http://www.slideshare.net/nickdenardis/give-your-content-legs-and-run-with-it-psuweb11
    Evaluation
    Type Content


10:00am

Using Social Media for Collaboration
    Tuesday June 14, 2011 10:00am - 10:50am @ Room 106
    Working in the higher education trenches is tough. Higher ed professionals do the impossible, and that makes us mighty. But what if we didn’t always have to be big dang heroes? What if there was a way to allow us to play well with each other, share resources, and survive despite siloed thinking of the ivory tower academics? From blogs to Twitter to Facebook, we’ll share how we are using social media across departments, colleges, and campuses to build a culture of engagement and community at Penn State.
    Evaluation
    Type Content


10:00am

Developing a Design Standards Library
    Tuesday June 14, 2011 10:00am - 10:50am @ Room 107
    If you take a look at different unit websites across the University, you will find a lot of excellent designs, but very little consistency between sites. If you removed the mandated Penn State logo you may not realize these sites were part of the same University at all. What if designers had a simple set of standards at there disposal to work with when beginning a new design? What if those standards were coupled with a library of resources that assisted designers and developers in implementing their designs more rapidly? This talk looks at how creating a design standards library can help designers and developers rapidly implement unique websites that maintain a consistent look and behavior with the larger organization, using several corporate sites and weblion partner sites as examples.
    Level:  Introductory - Assumes no prior knowledge of topic
    Prerequisite knowledge: No experience or prior knowledge is neccessary.
    Attendees will better understand what a design library is and how the use of such a library combined with a set of standards could benefit Penn State's web community by increasing the consistency and speed of designs.
    Evaluation
    Type Design


10:00am

Bridging the Real and Virtual Worlds...
    Tuesday June 14, 2011 10:00am - 10:50am @ Room 207
    Bridging the Real and Virtual Worlds: The Next Evolution of Social and Mobile Marketing
    When we talk about integrated marketing, that needs to mean more than making sure our Twitter, Facebook and website are in strategic alignment. Our web marketing has to align off-screen as well as it does on-screen. The world is increasingly becoming hypertext, rich with multiple layers of meaning and context. From Foursquare decals to chalked messages to "follow us on Facebook" to event-specific hashtags, we are surrounded by calls to link our real-life activities to their online complements. In our role as web communicators, how can we do this well in a way that serves both our needs and the needs of our audiences? Whether we're talking about geosocial/location-based services, viewbooks, flyers or tweetups, there is a large number of platforms where this is becoming increasingly relevant. How can we activate the ambient intimacy and latent connectivity around us to engage our audiences with relevant experiences and content? How can we bridge online community with off-line community? In this session, we will explore these principles as well as several concrete ideas for how to put them into action.
    Intermediate - Assumes basic knowledge of topic and some experience Basic knowledge and awareness of social media services like Twitter and geosocial services like Foursquare. Some level of marketing experience/expertise.  Attendees will come away with ideas for better using technologies such as social networks, geosocial services and QR codes to effectively and contextually market to a mobile audience, as well as advice on integrated online and offline marketing materials/experiences.
     
    PRESENTATION SLIDES: http://www.slideshare.net/radiofreegeorgy/bridging-the-real-and-virtual-worlds-the-next-evolution-of-social-and-mobile-marketing
    Evaluation
    Type Marketing


10:00am

Web Application Security
    Tuesday June 14, 2011 10:00am - 10:50am @ Room 208
    Security Operations and Services (SOS), a unit of Information Technology Services (ITS) offers a Web Application Assessment program which tests your websites and web applications for vulnerabilities, misconfigurations, and other issues that could pose security risks, which could impact the business needs of the unit or University. In this presentation, the current threat environment will be described along with an overview of the assessment process. To request a Web Application Assessment, please visit the new SOS website at http://sos.its.psu.edu/.
    Level: Intermediate - Assumes basic knowledge of topic and some experience
    Prerequisite knowledge: Experience with developing Web applications and related security is helpful but not necessary.
    Audience will gain: Attendees will learn about how the Web Application Assessment works and why it's important to perform a scan for any Web-based applications developed at the University, and what he/she needs to do in order to request a scan
    Evaluation
    Type TechMasters and Applications


11:00am

Practical Accessibility Testing
    Tuesday June 14, 2011 11:00am - 11:50am @ Room 206
    How do you know if your web site is accessible? Can automated testing tools help? Glenda Sims will share gems from her 10+ years of experience testing sites for accessibility. Equip yourself with free and powerful testing tools. Learn how to turn it up a notch when you need to monitor accessibility across a vast enterprise. See some of the very latest testing tools that will help you evaluate color contrast, dynamic content and WAI-ARIA compliance
    Level:  Intermediate - Assumes basic knowledge of topic and some experience
    Prerequisite knowledge:  Basic HTML, CSS, JavaScript General awareness of Web Accessibility
    How to test for accessibility with free tools. How to monitor accessibility using enterprise level tools (not free). Resources for staying up to date with accessibility testing requirements.
    Evaluation
    Type Accessibility


11:00am

Technology for the People...
    Tuesday June 14, 2011 11:00am - 11:50am @ Room 107
     
    Technology for the People and By the People: Enhancing a Distance Library Studies Course with Virtual Field Trips, How-To Videos, Blogs and Mobilitymultimedia content
    Our government was established on the assumption that common people did not have the access to the information to become directly involved. Information had to be accessed at a central location, in libraries and universities. Today, technology allows people to access information quickly and to communicate with their representatives directly. It seems fitting that a course in Library Studies Research Methods for Law and Government Resources should use technology to bring information directly to its community of learners wherever they are, on whatever technology they choose. In this session, we will show how we overcame the challenge of teaching library literacy in a distance education format, with multimedia content as well social media, such as a virtual field trip to Paterno, click by click video tutorials, and a research assignment completed in a blog format. All of this and an mLearning site round out this course offered via the World Campus. Students work on a project where they “create” their own law by locating, researching and citing similar laws. For each component of the project, the students document their research in their blog. Students are encouraged to read and comment on each other’s blogs throughout. From the course mobile site, students are able to view the syllabus, course assignments, due dates and weekly announcements via their mobile devices. They can also view the videos and sign up for an RSS feed of their classmates’ blog entries.
    Level:  Introductory - Assumes no prior knowledge of topic
    Prerequisite knowledge:   N/A
    Audience will gain: Attendees will gain an understanding of how using a mobile site, multimedia content, and social media can be used to engage and create an immersive experience for an audience.
    Evaluation
    Type Content


11:00am

Free to Good Home: Enterprise Open Source Adobe Web Content Management System and Repository
    Tuesday June 14, 2011 11:00am - 11:50am @ Room 207
    The University Libraries has a university-wide license for the Adobe Web Content Management System, Digital Asset Manager and Repository.  This lightweight, RESTful enterprise technology is based on Apache Felix Open Source software and is platform independent.  Join representatives from the Libraries and Adobe to talk about our installation and possibilities for your area.

    Sponsors



    Evaluation
    Type Design


11:00am

Rethinking the Humble Press Release
    Tuesday June 14, 2011 11:00am - 11:50am @ Room 106
    Back in the day, if you worked in a university public relations office, you spent a good deal of your time writing or editing news releases about the great things your school was up to, and then distributing those releases -- in envelopes, with stamps! -- to reporters. So what happens now that the humble news release has broken out of its envelope to live a long and full life online? As traditional reporting on sciences and the arts shrinks, do we even know who our audience is when it comes to press releases? Does the "press release" as an editorial form make sense anymore? This session will present a model for thinking about the press release that goes beyond its traditional role. We'll discuss content strategy, internal audiences, social media implications, measuring success, and "building buzz" by telling our own stories.
    Level:  Introductory - Assumes no prior knowledge of topic
    Prerequisite knowledge:  Knowledge various social media platforms would be helpful, but not necessary.
    Attendees will learn how to measure the impact of an online press release, how to write for a larger online audience beyond mainstream reporters.
    PRESENTATION SLIDES: http://www.slideshare.net/lpacker/rethinking-the-humble-press-release
    Evaluation
    Type Marketing


11:00am

Semantics on the Web and You: Why?
    Tuesday June 14, 2011 11:00am - 11:50am @ Room 108
    Many would agree that one of the next frontiers on the Web is adding, or deducing, machine readable meaning from information present on the web. Current standards provide a language to participate in this ecosystem, but what's in it for you? We'll cover the basics of the terminology, and then discuss well-established uses of this technology, and the latest trends. List the track(s) in which you feel your presentation will fit:  Tech Masters On the Edge Identify the technical level of your presentation:  Introductory - Assumes no prior knowledge of topic Please identify the prerequisite knowledge or skills the audience needs to take full advantage of this presentation:  Basic familiarity with the Web and common services such as search. Please describe the skills or knowledge that the audience will gain after attending this presentation:  A basic understanding of Semantic Web and Linked Data terminology, and an understanding of its relevance to the current Web practitioner.
    Level: Advanced - Assumes a solid grasp of topic and extensive experience.
    Prerequisite: Significant experience developing Web applications. Thorough understanding of data modeling and analytis.  Understanding of the RDF data model and how it can be applied to build a new kind of Web application.
    Evaluation
    Type On The Edge


11:00am

Eric and Ted's APEX Adventure
    Tuesday June 14, 2011 11:00am - 11:50am @ Room 208
    Dude, Oracle Application Express has been on the market for several years, but our excellent adventure began about a year ago. Indeed, the current release was 3.0 but we wanted the most triumphant...4.0. It had come of age in a Web 2.0 environment. Not only does Application Express (APEX) provide rapid application development for web, it can be used entirely for free in some configurations. Beginning with a brief overview of APEX architecture, the session will expand on the three various means to serve the applications. Security will be discussed, including integration with Penn State single-sign on and integration with LDAP and User Managed Groups. Active content delivery will be reviewed, such as charts and interactive reports, including new features such as APEX Plugins, WebSheets and Team Development (an integrated project management tool). Finally, to conclude the presentation, a most excellent application will be generated "on-the-fly" from an Excel spreadsheet, including security and a simple validation from a drop down list. Program on, dudes!!!
    Level:  Introductory - Assumes no prior knowledge of topic
    Session Materials
    Evaluation
    Type TechMasters and Applications


11:50am

Lunch

1:00pm

Adobe Connect and Accessibility

1:00pm

Project Management According to Attila the Hun
    Tuesday June 14, 2011 1:00pm - 1:50pm @ Room 108
    The concept of project management may have only been around since the 1950’s, but that doesn’t mean it didn’t exist previously. Get a new prospective of project management from the viewpoint of an unexpected management role model – Attila the Hun. See how a simple nomad used basic principles of leadership and problem solving to achieve some outstanding results and achieving victory in numerous campaigns (read as ‘projects’). Come see what a fourth century nomad warrior has to teach us about project management.
    Evaluation
    Type On The Edge


1:00pm

NoNoSql: Architecture Patterns for Semantic Web Applications
    Tuesday June 14, 2011 1:00pm - 1:50pm @ Room 208
     
    NoNoSql: Architecture Patterns for Semantic Web Applications
    Four out of five highly-paid Oracle DBAs agree that rigid Relational data models are fun for everyone.
    So what if you’re that fifth guy or gal? Yeah, NoSQL key-value stores may scale, but your crucial scalable data is complete gibberish without that custom DAO layer to interpret it. Can we strike a balance between unstructured data and rigid relational schemas? The W3C’s Semantic Web standards (Yeah, *that* W3C) may be the answer.
    This session will present some common patterns for applying Semantic Web Standards (RDF, RDFa, and OWL) to today's higher education websites and applications. Each pattern progressively builds upon the others, culminating in a model for a fully-semantic Web application able to ingest and publish data with rich semantics. Plus, they taste great with REST!
    WARNING: Session may include one or more incompletely-understood mathematical concepts. Mathematicians and professional philosophers are asked to please keep their big yaps shut while we’re building stuff.
    Level: Advanced - Assumes a solid grasp of topic and extensive experience.
    Prerequisite: Significant experience developing Web applications. Thorough understanding of data modeling and analysis. 
    PRESENTATION SLIDES: http://www.slideshare.net/bpanulla/architecture-patterns-for-semantic-web-applications
     
    Evaluation
    Type TechMasters and Applications


1:00pm

Web Content Management: Make it Simple and Powerful With Plone (Workshop)
    Tuesday June 14, 2011 1:00pm - 2:50pm @ Room 107
    Are you responsible for keeping your unit's web content accurate, up to date, and of interest to site visitors? Do you wish you had an easier way to manage this web content? Or delegate its management to others? Is your organization outgrowing its current system of managing information on the web? Do you ever feel as though you are a bottleneck in a web-publishing process that could -- and should -- be more efficient? Come to this workshop and get to know the power, ease, and flexibility of managing web content with Plone. We will show you how simple it is to edit, publish, unpublish, organize, delegate the management of, and share content across your web presence -- as well as other web sites. Get to experiment with Plone's many features in a low-pressure setting with experts there to help and answer your questions.
    Level: Introductory - Assumes no prior knowledge of topic
    Prerequisite knowledge: This workshop is for those who are responsible for managing their site's content, as well as anyone with in interest in the Plone Content Management system.
    Audience will gain: Attendees will come away with a better understanding of how easy it is to manage content in Plone, as well as how Plone's many features can enhance their organization's web presence.
    Evaluation
    Type Content, Workshop


1:00pm

Iterative Website Redesign - Micro Goals in Action (Workshop)

1:00pm

Social Media Summit (Workshop)
    Tuesday June 14, 2011 1:00pm - 2:50pm @ Room 207
    The format will be much different than a typical workshop. Following the principles of an unconference, we will leverage the wisdom of the crowd in an open environment where everyone's participation is encouraged. In addition to those attending in person, we will be streaming the event live to let people from across the globe participate virtually.
    Evaluation
    Type Marketing, Workshop


2:00pm

The Fittest Survive: Site Iteration and Adaptation
    Tuesday June 14, 2011 2:00pm - 2:50pm @ Room 206
    Shortening the lifecycle of site changes allows for fast adjustments to interface and content. If something's wrong, you'll hear about it—as long as you're listening. During the recent redesign and launch of uic.edu, several sections were moved, removed, flipped, switched, shrunk and expanded. Our improvements were moment-to-moment, based on feedback via surveys, analytics, testing, email, in person and through mailing lists. We were able to turn around internal opinion and potential political incidents by responding quickly. Similarly, during the most recent redesign of admissions.psu.edu, Penn State Admissions needed similar agility. In that case, close contact with students and front-line phone staff was key: we got news of problems as they happened and could adjust the site appropriately. Lessons learned: be messy. Get it in front of people. Fail small. Adapt. And thrive.
    Level: Introductory - Assumes no prior knowledge of topic
    Prerequisite knowledge: Usability testing Please describe the skills or knowledge that the
    Audience will gain:  Iteration: how to apply feedback.
    PRESENTATION SLIDES: http://www.slideshare.net/apetersen/the-fittest-survive-site-iteration-and-adaptation-penn-state-web-conference
    Evaluation
    Type On The Edge


2:00pm

Getting Started with jQuery
    Tuesday June 14, 2011 2:00pm - 2:50pm @ Room 108
    jQuery is an open-source JavaScript library that simplifies most aspects of JavaScript programming and enables web developers to quickly enhance their user interface (UI). This session is meant for those new to jQuery, but who have a least a passing familiarity with JavaScript. The session will begin with a basic discussion of the advantages of using a library and a review of live sites to show of how the presenter has used jQuery to enhance the UI in his web projects. It will follow with a live demonstration and code examples. Topics covered include: * Downloading and making the library available to your site * Using the jQuery syntax * Understanding the advantages of using a JavaScript library * Keeping your javascript unobtrusive and your site accessible * Using selectors and events * Getting help - using the documentation to become self-sufficient * Using plugins - leveraging the work of other developers If time permits, we'll dig a little deeper into the jQuery API. Of course, the session will allow for question and answers.
    Level:  Intermediate - Assumes basic knowledge of topic and some experience
    Prerequisite knowledge: Participants should have a basic understanding of the core web development and design technologies including HTML, CSS and JavaScript. Prior JavaScript programming experience is not really necessary.
    Participants will learn how to enhance the UI of websites that they manage.
    Evaluation
    Type TechMasters and Applications


2:00pm

Accessibility: Getting started with website evaluation and remediation (Workshop)
    Tuesday June 14, 2011 2:00pm - 3:50pm @ Room 208
    Suddenly - but not without warning - webmasters are being asked to
    make their websites accessible. But, most are not fully prepared to
    evaluate their sites and develop a plan to remediate problems.
    This workshop will guide you through a workflow that identifies
    accessibility problems, as well as those obscure standards- and
    syntax-related problems that you can safely wait until later to fix.
    This workshop will guide you in:

    • how to interpret results of automated scanning tools

    • identify the situations where quick and painless code reviews can
      quickly identify problems

    • why screen readers find accessibility problems that automated tools
      can't - and why you need to learn to use them


    Evaluation
    Type Accessibility, Workshop


3:00pm

Work in the Cloud

3:00pm

Accessibility is for Everyone
    Tuesday June 14, 2011 3:00pm - 3:50pm @ Room 108
    According to a recent CDC survey, about 1 in 13 children are being diagnosed with ADHD. The number of children diagnosed with sensory processing disorder is 5-10%, with the actually number of people affected estimated somewhere between 12-30% of the population. When you factor in special needs, the effects of aging, different learning styles, and the desire to have more options for content, Web Accessibility is not just for the 2% of the population with severe hearing impairments or the 0.3% who are legally blind. It's about providing as much access to our content in as many ways as possible. As a land-grant institution, Penn State has a strong commitment to making its programs and resources accessible. In this session, we'd like to discuss why making your content accessible benefits everyone, and share some best practices and experiences in accessibility.
    Evaluation
    Type Design


3:00pm

What We Think Doesn’t Matter: Usability Testing...
    Tuesday June 14, 2011 3:00pm - 3:50pm @ Room 107
     
    What We Think Doesn’t Matter: Usability Testing and the World Campus Website Redesign
    Penn State World Campus will launch a full site redesign in July 2011. As part of our development process, we’ve incorporated a wide range of user feedback and usability testing at every stage in the process. This presentation will step through each phase of development -- research, planning, information architecture, design, production, beta-testing, and launch -- focusing specifically on the user-based research conducted at each stage. We’ll discuss a wide range of usability testing, from an extensive, statistically valid test with 100 users that was conducted on the current World Campus site, to a series of smaller, faster tests that were conducted using various (affordable) online usability platforms. We’ll also get down to the nitty gritty of exactly how our results were interpreted by sharing screenshots and specific navigation items and images, and discussing exactly how these final results were influenced by our usability test results.
    Level:  Introductory - Assumes no prior knowledge of topic
    Prerequisite knowledge:  None
    Audience will gain:  Users will gain a greater understanding usability testing and the manner in which results can be applied to specific images, navigation items, and websites, as well as a feel for the range of affordable usability testing resources that are available.
    Evaluation
    Type Marketing


3:00pm

Crossing Web Boundaries
    Tuesday June 14, 2011 3:00pm - 3:50pm @ Room 207
    A decade ago, higher education online experiences were segmented into walled gardens -- the public Web site, the course management system, online transactions, alumni communities, events calendars. The legacy of that structure was that our lifelong relationships with the college were interrupted as students, faculty, staff, parents, and alumni moved from system to system. 
    The next-generation online ecosystem will let us re-organize these experiences, allowing for deepening engagement throughout our lives: from prospective student to elder alum. How can we evaluate, select, and configure systems to support our users' needs, rather than the other way around?
    PRESENTATION SLIDES: http://www.slideshare.net/collier/crossing-web-boundaries
    Evaluation
    Type On The Edge


3:00pm

Win friends and influence people with BuddyPress
    Tuesday June 14, 2011 3:00pm - 3:50pm @ Room 106
    BuddyPress is a social networking plugin for WordPress that essentially adds a social network layer including user profiles, groups, private messaging, activity streams, and a whole lot more. This session will go over required and optional features, installation and setup, basic customization, and extending BuddyPress to meet your specific needs.
    Level: Introductory - Assumes no prior knowledge of topic
    Prerequisite knowledge: Basic Wordpress knowledge or experience helpful. A Wordpress.com blog qualifies.
    PRESENTATION SLIDES: http://www.slideshare.net/smkeith/for-fun-and-profit-psu
    Audience will gain: Users will have a better understanding of how BuddyPress compares to other offerings (like Ning) and what place BuddyPress holds in their overall social media plan.
    Evaluation
    Type TechMasters and Applications


 

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