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3:00pm

What We Think Doesn’t Matter: Usability Testing...
    Tuesday June 14, 2011 3:00pm - 3:50pm @ Room 107
     
    What We Think Doesn’t Matter: Usability Testing and the World Campus Website Redesign
    Penn State World Campus will launch a full site redesign in July 2011. As part of our development process, we’ve incorporated a wide range of user feedback and usability testing at every stage in the process. This presentation will step through each phase of development -- research, planning, information architecture, design, production, beta-testing, and launch -- focusing specifically on the user-based research conducted at each stage. We’ll discuss a wide range of usability testing, from an extensive, statistically valid test with 100 users that was conducted on the current World Campus site, to a series of smaller, faster tests that were conducted using various (affordable) online usability platforms. We’ll also get down to the nitty gritty of exactly how our results were interpreted by sharing screenshots and specific navigation items and images, and discussing exactly how these final results were influenced by our usability test results.
    Level:  Introductory - Assumes no prior knowledge of topic
    Prerequisite knowledge:  None
    Audience will gain:  Users will gain a greater understanding usability testing and the manner in which results can be applied to specific images, navigation items, and websites, as well as a feel for the range of affordable usability testing resources that are available.
    Type Marketing
 

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