What comes to mind when someone mentions Website usability? Most think of design, layout, and maybe even information architecture. Many do not even think about the way content is written. The truth is that content is why people visit our websites. Most site visitors won’t sift through dense paragraphs full of bloated text in order to find the information needed.
Creating great Web content can boost an ailing site just as poor content can tarnish a new site redesign. Whether an institution has the ability to undertake a complete website redesign or not, editing the content found within the site can increase the site’s usability as well as create a positive user experience.
Content revision may not solve all usability issues of a site, but it may be a good place to start for those institutions that are unable to address all three areas of usability: content, information architecture, and design. All three of these must be in harmony for the greatest usability.